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Research papers

Family matters

The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behaviour: watching television with others.Family...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Nelly Kalfs, Paul van Niekerk, Alfred E. Bronner
June 23, 2005
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Citation

Kalfs, van Niekerk and Bronner (2005a, June 23). Family matters. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/family-matters


Research papers

Television use by different generations of Internet users

Is time spent on the Internet at the cost of time spent in front of the TV set?In publications on the relation between Internet use and TV viewing, most analysts take only one point in time into consideration. This leads to misinterpretations.The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Marlies van Bergen, Paul van Niekerk
Company: GfK
June 23, 2005
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Citation

van Bergen and van Niekerk (2005a, June 23). Television use by different generations of Internet users. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/television-use-by-different-generations-of-internet-users


Research papers

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research
Author: Paul van Niekerk
June 15, 1988
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Citation

van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/peoplemeter-and-scanner-method